IS SUSTAINABILITY ENOUGH? BY BLANCA GOMARA

In today's post we solve the following question: is sustainability enough?

To do this, we have the collaboration of Blanca Gómara , founder of the 360FLab Sustainable Fashion Showroom & Consulting and teacher at various universities and institutions such as the IED , IADE La Tecnocreativa either the University of Navarra .

Born in San Sebastián and raised in Galicia, her interest in sustainability was born when she discovered the points of union between Medicine and Fashion Design, studies that took her to Madrid and became her choice when she worked as a designer in a company. fast-fashion and observe from the front row the harmful effects that this sector has on the health of the workers around it.

From that moment on, he directed his steps towards sustainable fashion, working for brands such as Yono Taola and later, Latitude. He also regularly collaborates on articles and training programs with Slow Fashion Next. and other media in the sector.

In 2017 he decided to undertake and founded B2fabric , a project that evolved into 360FLab and from which he continued working on the dissemination and creation of new sustainable materials, models and systems within the world of Fashion.

In 2019, she was named Emergent Innovator by the Ashoka Foundation and American Express , thus entering their Leadership program to fight Climate Change.

'OUR FUTURE IN COMMON'

Almost 35 years have passed since the first time sustainable development was discussed , when in 1987 the World Commission on Environment and Development approved the preparation of the Report “Our Future in Common” led by Dr. Gro Harlem Brundtland, Prime Minister of Norway. by then.

That report recognized what many already knew: “ it is in the hands of humanity to make development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs ,” i.e. the need to change the approach with which economic activities were carried out in a system at that time, based on the belief that growth has no limit.

However, the definition itself is not sufficient by itself: how can we guarantee that balance is maintained when the magnitude of what is being measured is unknown? Sustainability by itself is not an adequate objective, especially when we ask ourselves the following question: “What should we sustain?”

What should we sustain?

From a systemic perspective, what we are trying to sustain is the pattern that connects and reinforces the entire system , but what elements are we considering? Differentiating between a linear system (such as the current “ make-use-throw ” productive system) and a circular one (known as “ cradle to cradle ”) is essential, since the results we will obtain by maintaining these two systems They will be radically opposite.

With the first we will be able to not cause more damage than already exists, while with the second we will be able to redirect the situation in which we live to generate conditions that enable the future towards which we really want to head: regenerative fashion.

Dream, imagine a future and visualize it; delve into the problems that are studied and the processes that are attempted to be improved in order to create changes that are truly transformative from current models to circular models and subsequently to regenerative systems in which the very creation of a product guarantees the recovery of energy and the materials necessary for the production of said product.

What do we want the fashion of the future to be like?

Or even what do we want the future to be like? They are essential questions on which new projects are gaining strength and inspiration on their path towards the perfect balance between: humanity, nature and technology.

So back to the initial question: is sustainability enough? The answer is no , but it is a very good starting point to create new societies and new models. Thinking about a healthy and healthy future is almost as important as correcting the excesses that have brought us to this situation. And everything else is our desire to innovate, create and discover.

Thank you very much Blanca for sharing with us your expertise and great knowledge on this topic.

 

About Twin & Chic

Twin & Chic is a premium organic and skin-healthy children's fashion brand with 'Made in Spain' production. We are based on artisan work and the timeless character of our garments. We firmly believe that another fashion industry is possible: deeper, more conscious, responsible and sustainable. Because the only future that exists is the one we create:

#FUTUREISFOROURCHILDREN