Capítulo VI. 10 pasos para que una firma de moda sea más sostenible.

Chapter VI. 10 steps for a fashion brand to be more sustainable.

On May 25, I attended the 5th Sustainable Fashion Day as a guest, organized by Slow Fashion Next at the Madrid Costume Museum. Among all the presentations that we had the pleasure of listening to, I would like to highlight today in this post the one defended by Made-by. Made-by is a prestigious non-profit organization that works to improve the environmental and social conditions of the fashion industry . I wrote down in detail his decalogue on the steps for a sustainable textile supply chain:

  1. Sustainable design : design for circularity, for durability, for recycling, for reduced impact, for minimal waste.
  2. Sustainable fibers : Integrate more sustainable fibers, increase research into new sustainable fibers, increase transparency and improve traceability throughout the value chain, use fibers with the potential to be recyclable, that reduce environmental impact, that improve reputation Of the brand.
  3. More sustainable production processes : changes in legislation are needed to reduce environmental impact, and study production efficiencies and savings.
  4. More sustainable consumption : Commitment on the part of the consumer, brand communication work, influencing purchasing habits.
  5. More collection of used clothing : Increase consumer commitment, effective collection systems.
  6. More reuse and recycling : Business models that allow reuse and recycling, innovation in recycling materials, avoiding using virgin materials, contributing to a greater circular fashion system.
  7. More collaboration between sustainable fashion companies and projects : strategic agreements, multidisciplinary initiatives, developing common standards, national action plans.
  8. More transparency: Shareholder pressure, value chain mapping, determining the origin of the materials used, supply chain support.
  9. More metrics that measure sustainability, and reporting : brand sustainability reports, sector analysis reports, good practices within the sector, measurements, periodic reporting, transparency, green accounting.
  10. Begin!

Interesting, right? How many of the clothing brands that we usually buy take these measurements into account? Are we as consumers demanding and valuing that they be taken?

Made-by left us a fact: approximately 60 million people in the world are employed in the fashion industry. Around 50% are not earning the minimum wage.

Both consumers and business projects can do nothing, or we can follow point 10 of this decalogue and get started! At Twin&Chic we are trying. You join?

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