Welcome to Twin&Chic Sustainability Journal one more Thursday!

In this sixth installment of our Sustainability Journal our "Guest Editor" will talk to us about circularity in retail: the case of Green Pea.


External Advisor at KPMG for Deal Advisory projects, Senior Advisor at Kapita,

associate professor at ISEM Fashion Business School and advisor at Twin & Chic.

Luis Lara has worked for more than 20 years in the fashion sector, holding different management responsibilities at Marks&Spencer, Disney, Inditex (where he was International Director), or Pronovias (General Director of its retail division).

Subsequently, he created his own consulting company Retalent, from which he has helped different retail and fashion companies in international development.

We hope you enjoy our sixth post.

Thank you for being part of the change, together we work for a better future.


Everything, absolutely everything in our daily lives has an impact social and environmental. From the clothes we wear to what we eat or any product or service we buy, regardless of the platform (physical or digital) we choose. Sustainability, therefore, must be at the heart of the brands' culture as part of their values ​​and environmental objectives. More and more companies and businesses have zero-emissions objectives and are committed to incorporating the circular design of retail throughout the circuit, physical and digital, of their interaction with their customers.

The way to land it on your retail platforms is through the circular economy. Incorporating, for example, the circular economy in the design of stores implies aiming for them to be sustainable not only at an operational level but also from their conception and construction, through eco-design. Circularity, as a concept, has long been associated only with environmental sustainability, but it can be applied in a broader sense. According to the Ellen MacArthur Foundation: “A circular economy is based on the principles of eliminating waste and pollution, keeping products and materials in use, and regenerating natural systems.” The idea is that, in a circular economy, what is consumed (energy, resources, materials) is ultimately reuse, recycle or return to the environment in a renewable way, available for use for generations to come.

In relation to all this, I really like it Green Pea , a new commercial space located in Turin (Italy) in the legendary Lingotto (former Fiat factory) that houses in its 5 floors and 15,000 square meters only sustainable products related to decoration, fashion, leisure or interior design, but also with energy, mobility or gastronomy, created in harmony with nature.

The building is conceived as a natural organism with more than 2,000 trees and plants with a steel, iron and glass structure that can be completely dismantled. Its wood comes from forests in the Val Di Fiemme and Belluno areas, destroyed during a strong storm in 2018, while the floors are made with recycled wood from the Cuneo valleys. The building is painted with Airlite, a paint that reduces air pollution by 88% and kills bacteria by 99.9% . Furthermore, practically all of its hot water is generated by a geothermal plant and almost all 90% of the electrical energy used for lighting comes from renewable photovoltaic sources.

In this large project they have chosen to work with small companies that wanted to start innovating in their construction practices and that Green Pea It would mean a total change in the way of working that would serve as a test to sell it in other projects and continue growing.

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