Welcome back to Twin & Chic Sustainability Journal!
In this sixth installment of our Sustainability Journal our «Guest Editor» will talk to us about circularity in retail: the case of Green Pea.
KPMG External Advisor for Deal Advisory projects, Kapita Senior Advisor,
associate professor at ISEM Fashion Business School and advisor to Twin & Chic.
Luis Lara has worked for more than 20 years in the fashion sector, holding different management responsibilities at Marks & Spencer, Disney, Inditex (where he was International Director), or Pronovias (General Director of its retail division).
Subsequently, he created his own consulting company Retalent, from which he has helped different retail and fashion companies in international development.
We hope you enjoy our sixth post.
Thank you for being part of the change, together we work for a better future.
Absolutely everything in our day to day has a social and environmental impact. From the clothes we wear to what we eat or any product or service we buy whatever the point of the platform (physical or digital) we choose. Sustainability, therefore, must be at the heart of the brand’s culture as part of its environmental values and objectives. More and more companies and businesses have zero emission objectives and are committed to incorporating the circular design of retail throughout the physical and digital circuit of their interaction with their customers.
The way to land it on your retail platforms is through the circular economy. Incorporating, for example, the circular economy in the design of stores implies aiming for them to be sustainable not only at the operational level but also from their conception and construction, through eco-design. Circularity, as a concept, has long been associated solely with environmental sustainability, but it can be applied in a broader sense. According to the Ellen MacArthur Foundation: “A circular economy is based on the principles of eliminating waste and pollution, keeping products and materials in use, and regenerating natural systems.” The idea is that, in a circular economy, what is consumed (energy, resources, materials) is eventually reused, recycled or returned to the environment in a renewable way, available for use by future generations.
In relation to all this, I really like Green Pea, a new commercial space located in Turin (Italy) in the mythical Lingotto (former Fiat factory) that houses in its 5 floors and 15,000 square meters only sustainable products related to decoration, fashion, leisure or interior design, but also with energy, mobility or gastronomy, created in harmony with nature.
The building is conceived as a natural organism with more than 2,000 trees and plants with a steel, iron and glass structure that can be completely dismantled. Its wood comes from the forests of the Val Di Fiemme and Belluno areas, destroyed during a severe storm in 2018, while the floors are made with recycled wood from the Cuneo valleys. The building is painted with Airlite, a paint that reduces air pollution by 88% and kills bacteria by 99.9%. In addition, practically all of its hot water is generated by a geothermal plant and almost 90% of the electrical energy it uses for lighting comes from renewable photovoltaic sources.
In this great project they have chosen to work with small companies that wanted to start innovating in their construction practices and that Green Pea would represent a total change in the way of working that would serve as a test to sell it in other projects and continue growing.