Is sustainability enough? By Blanca Gómara
For this post, we talk about: is sustainability enough? With Blanca Gómara, founder of 360FLab Sustainable Fashion Showroom & Consultancy and teacher at various universities and institutions such as IED, IADE La Tecnocreativa or the University of Navarra.
Born in San Sebastian and raised in Galicia, her interest in sustainability was born when she discovered the links between Medicine and Fashion Design, studies that led her to Madrid became her choice when she worked as a designer in a fast-fashion company and observed from the front row, the harmful effects that this sector has on the health of workers in her environment.
Since then, she has directed her steps towards sustainable fashion, working in firms such as Yono Taola and later, Latitude. She also collaborates assiduously in articles and training programs with Slow Fashion Next and other media in the sector.
In 2017 she decides to undertake and founds B2fabric, a project that evolves into 360FLab and from which she continues to work on the dissemination and creation of new materials, models and sustainable systems within the world of Fashion.
In 2019 she is named Emergent Innovator by the Ashoka Foundation and American Express, thus entering its Leadership program for the fight against Climate Change.
Our Future in Common
Nearly 35 years have passed since sustainable development was first discussed, when in 1987 the World Commission on Environment and Development approved the “Our Future in Common” report led by Dr. Gro Harlem Brundtland, Prime Minister of Norway at the time. The report recognized what many already knew: “it is up to humanity to make development sustainable so as to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs”, i.e. the need to change the approach to economic activities in a system then based on the belief that growth has no limit.
However, the definition itself is not sufficient in itself: how can it be guaranteed that equilibrium is maintained when the magnitude of what is being measured is unknown? Sustainability by itself, is not an adequate goal, especially when we ask ourselves the question, “What is it that we must sustain?”
What is it that we must sustain?
From a systemic perspective, what we are trying to sustain is the pattern that connects and reinforces the whole system, but what are the elements we are considering? Differentiating between a linear system (such as the current “make-use-pull” productive system) and a circular one (known as “cradle to cradle”) is essential, since the results we will obtain by sustaining these two systems will be radically opposed. With the first one we will manage not to cause more damage than what already exists, while with the second one we will be able to redirect the situation in which we live to generate conditions that make possible the future towards which we really want to head: regenerative fashion.
Dreaming, imagining a future and visualizing it; going deeper into the problems that are being studied and the processes that we are trying to improve in order to be able to create changes that will really transform the current models into circular models and then into regenerative systems in which the very creation of a product guarantees the recovery of the energy and materials necessary for the production of that product.
What do we want the fashion of the future to be like?
Or even what do we want the future to be like? These are essential questions on which new projects are gaining strength and inspiration on their way to the perfect balance between: humanity, nature and technology.
So back to the initial question: is sustainability enough? The answer is no, but it is a very good starting point to be able to create new societies and new models. Thinking about a healthy and wholesome future is almost as important as correcting the excesses that have brought us to this situation. And everything else is our desire to innovate, to create and to discover.
Thank you very much Blanca for sharing with us your expertise and great knowledge on this subject.
About Twin & Chic
Twin & Chic is a premium brand of organic and dermo-healthy children’s fashion produced ‘Made in Spain’. We are based on the craftsmanship and timeless character of our garments. We firmly believe that another fashion industry is possible: deeper, conscious, responsible and sustainable. Because the only future that exists is the one we create: