IRULEA: PRIMER PUNTO DE VENTA TWIN & CHIC

IRULEA: FIRST TWIN & CHIC POINT OF SALE

, ¡Se el primero en comentar!

In Twin & Chic in addition to betting on online sales, we do not want to lose that closeness that transmit the points of sale. Therefore, our collections can also be purchased in physical stores. 

In fact, today we want to talk about IRULEA: The first point of sale Twin & Chic, discover its history!

IRULEA: FIRST TWIN & CHIC POINT OF SALE


IRULEA: family tradition since 1932

IRULEA means spinner in Basque, and this store that, in its beginnings was dedicated to the sale of household linen, later began with baby items, cribs, children and youth furniture, children’s clothing, accessories, lingerie for women, household linen, tailoring, embroidery of initials and sale by the meter of fabrics and lace.

It was founded in 1932 by Doña Manuela Barandiaran in the old part of San Sebastian, more specifically in Calle Mayor 7, where time seems to have stopped, as it still retains all the original furniture and decoration, a marvel.


In 1952 it was managed by her daughter Doña Mª Luisa Pagola Barandiaran, who ran the store for more than 60 years, and nowadays, Ayago (third generation) is in charge of IRULEA.

 

IRULEA: much more than just a store

IRULEA is much more than a store full of history, as they have dressed the English Royal House. At the presentation of Princess Charlotte Elisabeth Diana, the English Royal House chose our store’s first outfit, which consisted of a hand-knitted off-white wool cap decorated with small eights, made in IRULEA’s workshops.

IRULEA: FIRST TWIN & CHIC POINT OF SALE
Photo: elcorreo.com

 

Irulea and Twin & Chic

For us, IRULEA is very special because it was the first point of sale that trusted our brand. We started selling in this space in March 2018 with a collection of 12 garments: 6 for girls and 6 for boys.

IRULEA: FIRST TWIN & CHIC POINT OF SALE

IRULEA: FIRST TWIN & CHIC POINT OF SALE

Here we leave you Ayago’s testimonial in which she talks about Twin & Chic:

The designs to me I love, it seems to me that you have a beautiful line that fits totally in my idea of Irulea. The fabrics, when we started to investigate a little bit the whole process that you carry in the selection of fabrics and so on, because of course the issue of skin allergies is very much on the agenda as children today have a lot of problems and something as careful as what you do interests me a lot. You have a very good tailoring, I really like the way you finish, the finishing touches? You take care of the details and that’s what I try to offer to my clients.

How time has passed! Thank you for continuing to trust us as the first day.

 


About Twin & Chic


Twin & Chic is a premium brand of organic and dermo-healthy children’s fashion with production ‘Made in Spain’. Our work is handcrafted and the timeless character of our garments defines us. We firmly believe that another fashion industry is possible: deeper, conscious, responsible and sustainable. Because the only future that exists is the one we create: 

#FUTUREISFOROURCHILDREN

 

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